Marketing News

Rhode Hits Sephora

The launch is slated to be the largest in the retailer’s history in North America.

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By: Lianna Albrizio

Associate Editor

Beauty brands like Rhode are adding wellness benefits to products.

Rhode, Hailey Bieber’s beauty brand, has hit Sephora shelves. The launch – slated to be the largest in the retailer’s history in North America – is available to shop at Sephora online and in all stores across the US and Canada with additional plans to roll out to the UK this fall. “Just over three years into our business, we’re thrilled to bring our core line-up of essentials to our customers where we know they are already shopping and want to see us,” said Lauren Ratner, cofounder, presid...

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